{"id":1945,"date":"2010-10-13T08:28:00","date_gmt":"2010-10-13T08:28:00","guid":{"rendered":""},"modified":"2022-08-08T09:37:27","modified_gmt":"2022-08-08T09:37:27","slug":"margen-de-ventas-de-una-promocion","status":"publish","type":"post","link":"https:\/\/prayde.com\/empresa\/margen-de-ventas-de-una-promocion\/","title":{"rendered":"Margen de ventas de una Promoci\u00f3n Inmobiliaria"},"content":{"rendered":"<p><!--[if gte mso 9]><xml>  <w:worddocument>   <w:view>Normal<\/w:View>   <w:zoom>0<\/w:Zoom>   <w:hyphenationzone>21<\/w:HyphenationZone>   <w:punctuationkerning\/>   <w:validateagainstschemas\/>   <w:saveifxmlinvalid>false<\/w:SaveIfXMLInvalid>   <w:ignoremixedcontent>false<\/w:IgnoreMixedContent>   <w:alwaysshowplaceholdertext>false<\/w:AlwaysShowPlaceholderText>   <w:compatibility>    <w:breakwrappedtables\/>    <w:snaptogridincell\/>    <w:wraptextwithpunct\/>    <w:useasianbreakrules\/>    <w:dontgrowautofit\/>   <\/w:Compatibility>   <w:browserlevel>MicrosoftInternetExplorer4<\/w:BrowserLevel>  <\/w:WordDocument> <\/xml><![endif]--><!--[if gte mso 9]><xml>  <w:latentstyles deflockedstate=\"false\" latentstylecount=\"156\">  <\/w:LatentStyles> <\/xml><![endif]--><!--[if gte mso 10]> \n\n<style>  \/* Style Definitions *\/  table.MsoNormalTable  {mso-style-name:\"Tabla normal\";  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-parent:\"\";  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:10.0pt;  font-family:\"Times New Roman\";  mso-ansi-language:#0400;  mso-fareast-language:#0400;  mso-bidi-language:#0400;} <\/style>\n\n <![endif]-->  <\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">El <b style=\"\">Estudio Econ\u00f3mico <\/b>de una promoci\u00f3n Inmobiliaria establece como diferencia entre ingresos y costes, los siguientes m\u00e1rgenes de resultados:<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"> INGRESOS (<b style=\"\">V<\/b>) (VENTAS, RENTAS POR ALQUILERES O SERVICIOS)<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"><span style=\"\">                 <\/span>&#8211; COSTES de EXPLOTACION <b style=\"\">(CE)<\/b><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">=<span style=\"\">  <\/span><b style=\"\"><span style=\"\"> <\/span>EBITDA<\/b><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"><span style=\"\">                 <\/span>&#8211; AMORTIZACIONES<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">=<span style=\"\">   <\/span><b style=\"\">BAII<\/b> (o BAIT<b style=\"\"> =<\/b> Beneficio Antes de Intereses e Impuestos)<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"><span style=\"\">                 <\/span>&#8211; GASTOS FINANCIEROS <b style=\"\">(GF)<\/b><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">= <span style=\"\">  <\/span><b style=\"\">BAI<\/b> (o BAT<b style=\"\"> =<\/b> Beneficio Antes de Impuestos)<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"><span style=\"\">                <\/span>&#8211; IMPUESTO DE SOCIEDADES <b style=\"\">(IS)<\/b><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">=<span style=\"\">   <\/span><b style=\"\">BN <\/b>(BENEFICIO NETO o BDT)<\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"> <\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">En una Promoci\u00f3n Inmobiliaria el <b style=\"\">Margen de Ventas, e<\/b>s la relaci\u00f3n:<span style=\"\">                                       <\/span><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\"><span style=\"\">                                         <\/span><b style=\"\">MgV = BAI\/V<\/b><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">Siendo <b style=\"\">V = <\/b>Volumen de Ingresos obtenidos.<span style=\"\">     <\/span><b style=\"\">BAI<\/b> = Beneficio antes de Impuestos.<br \/><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">Se toma el BAI que incluye gastos financieros de la promoci\u00f3n, es decir tiene en cuenta la forma en que se ha financiado esta. Y es l\u00f3gico considerar este par\u00e1metro ya que lo que se pretende medir con este ratio de rentabilidad est\u00e1tica es la eficacia de la acci\u00f3n comercial de la empresa, relacionando sus costes (todos ellos, excepto el impuesto de sociedades), con el volumen de ingresos obtenidos.<br \/><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">Algunos analistas utilizan tambi\u00e9n para medir este ratio el <b style=\"\">BN\/V, que si tiene en cuenta todos los costes de la empresa, incluido el efecto del impuesto de sociedades, que evidentemente es un coste mas de la mismas.<\/b><\/span><b style=\"\"><span style=\"font-size: 10pt; font-family: Arial;\"><br \/><\/span><\/b><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><b style=\"\"><span style=\"font-size: 10pt; font-family: Arial;\">Nuestro criterio particular es utilizar BAII, ya que el efecto del impuesto de sociedades tiene en cuenta otros aspectos de la empresa en su conjunto que pueden desvirtuar el ratio.<br \/><\/span><\/b><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">En el Libro Blanco del Sector Inmobiliario, realizado por la Universidad de Navarra, bajo el patrocinio del FEI (Fundaci\u00f3n de Estudios Inmobiliarios) y el Ministerio de Fomento<span style=\"\">  <\/span>en el a\u00f1o 2000, se recoge los resultados de una encuesta realizada a mas de 4.500 empresas inmobiliarias, en los que expresan que los valores m\u00ednimos utilizados por dichas empresas, para considerar viable una promoci\u00f3n inmobiliaria desde este punto de vista oscilan en las siguientes horquillas:<br \/><\/span><\/p>\n<p style=\"margin-left: 36pt; text-align: justify; text-indent: -18pt;\"><span style=\"font-size: 10pt;\"><span style=\"\">&#8211;<span style=\"font: 7pt &quot;Times New Roman&quot;;\">          <\/span><\/span><\/span><b style=\"\"><span style=\"font-size: 10pt; font-family: Arial;\">Margen de Ventas <span style=\"\">      <\/span>del 10% <span style=\"\"> <\/span>al<span style=\"\">  <\/span>15 %<\/span><\/b><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">Evidentemente el sector ha sufrido profundas transformaciones desde esa fecha en pleno ciclo expansivo del sector que ha durado desde 1997 \u2013 2007. En la actualidad el sector se encuentra en una crisis profunda incardinada en la crisis financiera y econ\u00f3mica que atraviesan la mayor parte de los pa\u00edses europeos y del resto de la econom\u00eda mundial.<br \/><\/span><\/p>\n<p style=\"margin-left: 18pt; text-align: justify;\"><span style=\"font-size: 10pt; font-family: Arial;\">As\u00ed pues, los valores anteriores hay que tomarlos con precauci\u00f3n, y sobre todo teniendo en cuenta que las restricciones financieras existentes, exigen que las empresas del sector, tradicionalmente descapitalizadas, tengan que utilizar recursos propios que hay que acostumbrarse a que est\u00e9n en niveles suficientemente altos con respecto a los hist\u00f3ricamente utilizados. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Estudio Econ\u00f3mico de una promoci\u00f3n Inmobiliaria establece como diferencia entre ingresos y costes, los siguientes m\u00e1rgenes de resultados: INGRESOS (V) (VENTAS, RENTAS POR ALQUILERES O SERVICIOS) &#8211; COSTES de\u2026 <a class=\"continue-reading-link\" href=\"https:\/\/prayde.com\/empresa\/margen-de-ventas-de-una-promocion\/\">Continue leyendo<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43,21],"class_list":["post-1945","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-apuntes-contables","tag-vivienda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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