{"id":1751,"date":"2014-04-16T07:26:00","date_gmt":"2014-04-16T07:26:00","guid":{"rendered":""},"modified":"2022-08-08T09:35:24","modified_gmt":"2022-08-08T09:35:24","slug":"nueva-estrategia-de-la-sareb","status":"publish","type":"post","link":"https:\/\/prayde.com\/empresa\/nueva-estrategia-de-la-sareb\/","title":{"rendered":"Nueva estrategia de la Sareb"},"content":{"rendered":"<p><!--[if gte mso 9]><xml>\n <w:WordDocument>\n  <w:View>Normal<\/w:View>\n  <w:Zoom>0<\/w:Zoom>\n  <w:TrackMoves\/>\n  <w:TrackFormatting\/>\n  <w:HyphenationZone>21<\/w:HyphenationZone>\n  <w:PunctuationKerning\/>\n  <w:ValidateAgainstSchemas\/>\n  <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n  <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n  <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n  <w:DoNotPromoteQF\/>\n  <w:LidThemeOther>ES<\/w:LidThemeOther>\n  <w:LidThemeAsian>X-NONE<\/w:LidThemeAsian>\n  <w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript>\n  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style=\"mso-bidi-font-weight: normal;\">se dieron los primeros pasos para que<br \/>\nempezara a funcionar,<\/b> todo ello bajo un aluvi\u00f3n generalizado de cr\u00edticas,<br \/>\nincluso de los que pensaban que el \u201cbanco malo\u201d era necesario<\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Otro dia hablaremos, tal vez, de esa din\u00e1mica que tenemos los espa\u00f1oles<br \/>\nen los \u00faltimos tiempos, por la cual, si no se hace nada; malo, y, si se hace;<br \/>\npeor, porque nada de lo que se hace es correcto y todo parece como hecho por<br \/>\naficionados torpes (Y, sin embargo, la prima de riesgo en 175 y bajando) <\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\"><u>A mi entender<\/u>, tal vez un poco extremista, <b style=\"mso-bidi-font-weight: normal;\">la estrategia b\u00e1sica del Sareb deberia<\/b>, desde su inicio, ser algo<br \/>\nparecido a:<\/span><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li style=\"mso-list: l3 level1 lfo1; text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-size: 20.0pt;\">Recibir<\/span><\/b><span style=\"mso-bidi-font-size: 20.0pt;\"> los activos t\u00f3xicos, obtenidos a precio<br \/>\n     de derribo, documentarlos y catalogarlos<\/span><\/li>\n<li style=\"mso-list: l3 level1 lfo1; text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-size: 20.0pt;\">Guardar<\/span><\/b><span style=\"mso-bidi-font-size: 20.0pt;\"> la documentaci\u00f3n en un despacho<\/span><\/li>\n<li style=\"mso-list: l3 level1 lfo1; text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-size: 20.0pt;\">Cerrarlo<\/span><\/b><span style=\"mso-bidi-font-size: 20.0pt;\"> con llave y guardar la llave en un<br \/>\n     caj\u00f3n con una segunda llave<\/span><\/li>\n<li style=\"mso-list: l3 level1 lfo1; text-align: justify;\"><b style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-size: 20.0pt;\">No<br \/>\n     volver a hacer nada hasta<\/span><\/b><span style=\"mso-bidi-font-size: 20.0pt;\"><br \/>\n     que, <b style=\"mso-bidi-font-weight: normal;\">dentro de 10 a\u00f1os<\/b> (o<br \/>\n     antes, si volvemos a un ciclo expansivo) y con esos activos revalorizados,<br \/>\n     \u00e9stos se puedan vender, devolver los prestamos y aportaciones y generar<br \/>\n     pingues beneficios para los espa\u00f1oles, que somos los que, de una manera u<br \/>\n     otra, estamos adelantando el dinero<\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">L\u00f3gicamente, esto no era asumible y la Sareb ten\u00eda que demostrar que<br \/>\nexist\u00eda y que serv\u00eda para algo. Por eso, durante 2013 ha hecho todo lo<br \/>\ncontrario: ha <b style=\"mso-bidi-font-weight: normal;\">generado grandes paquetes<br \/>\nde activos <\/b>y \/o prestamos y <b style=\"mso-bidi-font-weight: normal;\">los ha<br \/>\nvendido baratos<\/b> a, entre otros, \u201cfondos buitre\u201d que los han recibido<br \/>\nalegremente ya que ellos s\u00ed van a llevar a cabo la estrategia citada<br \/>\nanteriormente. Prueba de ello, es que han puesto precios por encima de mercado<br \/>\npara vender activos que acaban de comprar: se\u00f1al de que no quieren vender ahora<\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Bueno; <b style=\"mso-bidi-font-weight: normal;\">la Sareb<\/b> ya ha<br \/>\nvendido, ha justificado sus sueldos y ha demostrado que puede generar<br \/>\nbeneficios y <b style=\"mso-bidi-font-weight: normal;\">se ha ganado el derecho a<br \/>\nexistir<\/b>, pero se ha comportado como <b style=\"mso-bidi-font-weight: normal;\">una<br \/>\ninmobiliaria con miras a muy corto plazo y con prisas por adecentar su cuenta<br \/>\nde resultados<\/b>.<\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Esto se confirma&nbsp; con la presentacion de sus <b style=\"mso-bidi-font-weight: normal;\">cuentas del 2013<\/b> que, en una rapida primera lectura, proporciona datos para el<br \/>\nanalisis<\/span><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li style=\"mso-list: l2 level1 lfo3; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">Vendidas 9.000 viviendas<\/span><\/li>\n<li style=\"mso-list: l2 level1 lfo3; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">3.800 M\u20ac de ingresos<\/span><\/li>\n<li style=\"mso-list: l2 level1 lfo3; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">2\/3 de los mismos por gesti\u00f3n de activos<br \/>\n     financieros<\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\"><\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Y, ahora, <b style=\"mso-bidi-font-weight: normal;\">en 2014, hay se\u00f1ales<br \/>\nde que esa estrategia ha cambiado<\/b>:<\/span><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li style=\"mso-list: l0 level1 lfo2; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">En Enero se anuncia que va a <b style=\"mso-bidi-font-weight: normal;\">invertir 100 M\u20ac adicionales<\/b> para<br \/>\n     terminar 130 promociones que tiene a medio hacer, con el fin de <b style=\"mso-bidi-font-weight: normal;\">ponerlas en valor y comercializarlas <\/b>por<br \/>\n     via de Direccion Integrada de Proyecto (DIP) o Project Management<\/span><\/li>\n<li style=\"mso-list: l0 level1 lfo2; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">En Febrero se <b style=\"mso-bidi-font-weight: normal;\">cambia el Consejero Delegado<\/b>, que era inmobiliario, por un<br \/>\n     bancario, para gestionar la venta de activos, <b style=\"mso-bidi-font-weight: normal;\">y se reestructura la empresa<\/b><\/span><\/li>\n<li style=\"mso-list: l0 level1 lfo2; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">En Marzo Belen Romana dice que quiere<br \/>\n     que el Sareb este entre los 5 primeros vendedores de pisos del pais y que<br \/>\n     va a <b style=\"mso-bidi-font-weight: normal;\">potenciar el alquiler y la<br \/>\n     gesti\u00f3n de suelo<\/b><\/span><\/li>\n<li style=\"mso-list: l0 level1 lfo2; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">Y tambi\u00e9n en Marzo pone en marcha una <b style=\"mso-bidi-font-weight: normal;\">WEB especifica par la venta de activos<br \/>\n     NO residenciales<\/b><\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Parece claro que <b style=\"mso-bidi-font-weight: normal;\">el Sareb est\u00e1<br \/>\ncambiando su comportamiento<\/b> hacia el de de una empresa inmobiliaria con<br \/>\ninter\u00e9s en<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>la <b style=\"mso-bidi-font-weight: normal;\">gesti\u00f3n patrimonial a largo plazo y en no deshacerse de cualquier cosa<br \/>\na cualquier precio.<\/b> <\/span><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Medidas que parece que van en esa direcci\u00f3n: <\/span><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li style=\"mso-list: l1 level1 lfo4; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">potenciar el alquiler (esas viviendas<br \/>\n     alquiladas no saldr\u00e1n a la venta en unos cuantos a\u00f1os)<\/span><\/li>\n<li style=\"mso-list: l1 level1 lfo4; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">la gesti\u00f3n de suelo (se revalorizara si<br \/>\n     se califica o se puede urbanizar; estrategia a largo plazo)<\/span><\/li>\n<li style=\"mso-list: l1 level1 lfo4; text-align: justify;\"><span style=\"mso-bidi-font-size: 20.0pt;\">venta o comercializaci\u00f3n de terciario<br \/>\n     (es posible que vaya a ser lo primero que se reactive)<\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<span style=\"mso-bidi-font-size: 20.0pt;\">Veremos que va pasando en los pr\u00f3ximos tiempos, pero creemos que, en<br \/>\ngeneral, es bueno que la primera inmobiliaria del pais se comporte como una<br \/>\ninmobiliaria<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el a\u00f1o 2013 se puso en funcionamiento el \u201cBanco malo\u201d, la SAREB (Sociedad Gestora de Activos Procedentes de la Reestructuraci\u00f3n Bancaria) que, como su nombre indica, NO es un\u2026 <a class=\"continue-reading-link\" href=\"https:\/\/prayde.com\/empresa\/nueva-estrategia-de-la-sareb\/\">Continue leyendo<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,33,21],"class_list":["post-1751","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-banco-malo","tag-opinion","tag-vivienda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva estrategia de la Sareb - Gestinmo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prayde.com\/empresa\/nueva-estrategia-de-la-sareb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva estrategia de la Sareb - Gestinmo\" \/>\n<meta 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